Utahns often get caught up in what they are pro- or anti-. They fall in love with labels that separate the “us” and the “them.” But we don’t see the value of a state divided into clear-cut sides. It takes more to define us. We are pro care. Pro putting information in the hands of people who need it most. Pro giving lower income families access and options when they feel like they have none. At Planned Parenthood, we are simply Pro.
I was tasked as creative lead to conceptualize and execute an all-new icon library to align with the Intel® re-brand rolling out in 2015/16. A total of 200+ icons will be rolling out this year and will be utilized in global Intel communications.
The Children’s Center Gala in Salt Lake City is an annual event held to raise money to benefit underprivileged children in Utah. Organizers wanted to bring a western theme to this year’s event so naturally, since a local distillery was offering the Gala’s signature cocktail, my writing partner and I decided to focus on the perhaps wrongly imagined notion that whiskey was the material that fueled the Old West. Not coincidentally, the Children’s Center raised record amounts of money.
* 2014 Silver Addy Winner *
I served as creative lead to concept, develop and execute various stages of parallax site and accompanying animations for Intel Widi. This website is the first of it's kind of all of Intel. After a laborious several months to get this through, it went live and opened up a lot of doors for us to do more creative, less template-based work. I have a love-hate relationship with this thing, and learned a lot from the entire process.
Utahns celebrate a thing called “Pioneer Day,” so we thought we’d make work party posters that took the essence of the 1800s, fused it with the insights of an 8th grade book report, and then put our co-workers’ heads on pioneer bodies. The result? A blossoming of understanding about pioneers and a 30 percent increase in at-work drunkenness. And it won a 2014 Silver Addy in the "Self-Promotion" category which, by all reports, is the most important category.
An infographic for the 2014 World Cup Series, reflecting the volume of data and how enterprises can similarly utilize information in their approach to business. This piece was shared, retweeted, and received a high amount of traffic on both Intel's social channels and dot-com.
In 2015, I won a global contest through MRM//McCann and the opportunity to attend the Cannes Lions Festival of Creativity. See my winning submission and a blog of my time and experiences hobnobbing with industry luminaries and B-list-and-below celebrities. Did I mention I met Marilyn Manson? And he insisted that he be the one to take our selfie? I mean.
Our EDU client wanted to find a new, lofty way to tell their "Education Transformation" story at an global event, illuminating their research, technology, and leadership in the field.
Every year, MRM//McCann Salt Lake City hosts “Mockdance,” an internal film festival geared toward deriding everything that deserves deriding around our office. For this year’s posters, we decided to co-opt the increasingly ubiquitous and, therefore, increasingly annoying “Keep Calm” posters for our promotional campaign.
Conceptualized and executed animated video and social content to promote case studies for Intel® Education.
Intel’s unique take on data center trends shows how businesses are using innovative technologies such as software-defined infrastructure (SDI) and real-time analytics to do amazing things, thanks to the new center of possibility. We created this teaser video for a global IT event to showcase these new technologies and capabilities.
Promotional video for the Intel IT Center, presented at the annual Intel International Sales & Marketing Conference. This is one of the first, highly visible videos delivered after Intel relaunched all branding and communication efforts.
Teaser video for the launch of the Intel + AARP RealPad.