Art Director: Bergendi Hatch
Copywriter: Joe Bartenhagen
• 2014 Silver Addy Winner
• Identity development, print, digital, and out-of-home
The annual Children’s Center Gala in downtown Salt Lake City is held to raise funds to benefit underprivileged children in Utah. The board for this pro-bone effort wanted to bring a "western" theme to the year’s event, so naturally—and since a local distillery was offering the Gala’s signature cocktail—my writing partner and I decided to focus on the perhaps wrongly imagined notion that whiskey was the material that fueled the Old West.
Not coincidentally, the Children’s Center raised record amounts of donations.