A strong conceptual thinker, collaborator, and visual storyteller, she works as hard on large-scale campaigns as she does on developing social media content. Her design sensibilities often generate a messy artboard and, frankly, an even messier desk.
Creative Director: Vestar
May 2016 - present
Originated the first creative role in the company, which led to overseeing and leading creative strategy, visual identity, and messaging for both the corporation and its 29 million square-foot portfolio in the western United States. This comes to life through managing several on-property teams in branding and identity, content and integrated campaign creation, environment and placemaking, event development and promotion, public art curation, leasing endeavors, ownership presentations and relationships, and corporate communications.
Sr. Art Director: MRM // McCann
November 2015 - May 2016
Conceptualized, designed, and produced an array of advertising campaigns and corresponding deliverables—from print, digital, events, video, social media, and environmental—for global clients like Intel and Verizon. Applied a strong understanding of industry history, trends, and innovation. Led internal and client-facing presentations of concepts, design, and strategy.
Art Director: MRM // McCann
July 2012 - November 2015
Brainstormed, designed, and produced various advertising deliverables for global B2B clients like Intel, Verizon, TE Connectivity, and Wells Fargo.
Art Director: FORTHGEAR Agency
October 2011 - July 2012
Strategized and created advertising and collateral for local start-up companies. Managed client relationships, creative direction, delivery, and strategy.
Production Artist: ICON Health and Fitness
April 2007 - October 2011
Designer and final deliverer of artwork for leading fitness brands like Proform and Nordictrack: package design and production, high-volume mockups, and high-end photo retouching.
2016 | GOLD ADDY WINNER: "HONEST REVIEWS"
2015 | GLOBAL AGENCY WINNER TO ATTEND THE CANNES LIONS FESTIVAL OF CREATIVITY
2014 | SILVER ADDY WINNER: HOOTENANNY AT THE GALLIVAN
2014 | SILVER ADDY WINNER: PIONEER DAY CAMPAIGN
2011 | 3 TELLY AWARDS: GRAPHIC SUPPORT FOR PROFORM