Art Director: Bergendi Hatch
Copywriter: Lacey Nichols
Integrated campaign including print, digital, social, video, out-of-home, and events.
Utahns often get caught up in what they are pro- or anti-. They fall in love with labels that separate the “us” and the “them.” But we don’t see the value of a state divided into clear-cut sides. It takes so much more to define us. We are pro-care. Pro-putting information in the hands of people who need it most. Pro-giving lower income families access and options when they feel like they have none. At Planned Parenthood, we are simply Pro.