Utahns often get caught up in what they are pro- or anti-. They fall in love with labels that separate the “us” and the “them.” But we don’t see the value of a state divided into clear-cut sides. It takes so much more to define us. We are pro-care. Pro-putting information in the hands of people who need it most. Pro-giving lower income families access and options when they feel like they have none. At Planned Parenthood, we are simply Pro.

Agency: MRM//McCann
Client: Planned Parenthood
AD: Bergendi Hatch
CW: Lacey Nichols